This keynote talk will first present a review of video streaming over telecommunication networks, and its evolution over time, taking also the important evolution towards network softwarizaton into account. The importance and the opportunities provided by volumetric media delivery will be outlined by means of several examples. The most appropriate management platform design for volumetric media delivery and the various challenges and possible approaches will be highlighted next. Finally an overview of research challenges and opportunities will be presented to stimulate further collaborative research in this exciting area.