Mobile World Congress 2015: Industry Experts Highlight Key Trends from the Show
IEEE CTN Issue: March 2015
If you are like me, you have been working in this business for years, or decades, but have never been to Mobile World Congress. You have probably heard all the stories of exotic and expensive behavior from the marketing guys who invariably got all of the company assigned slots for the conference. I remember stories of basestations being demoed on yachts with champagne for the lucky participants, from back in the days that it was at Monte Carlo. Of course, this isn’t the only trade show that provides this kind of entertainment and the move to Barcelona in 2006 was seen as an attempt to keep costs down a bit.