Organizational Structure

• Director - Marketing
• Vice President – Membership Development
• Additional members (as needed)

Activities

Actions and Objectives

• The Board will work with other directors, committee chairs or officers to identify marketing needs of other departments /Boards/committees; i.e., Meetings & Conferences, Awards, Education, Membership Program Development, Publications, Advertising, etc.
  
  
• The Board will serve as the primary volunteer interface with the staff’s Marketing Department head.
  
  
• The Board will prepare an annual operating plan and budget for marketing activities.

Membership Initiatives

• Membership recruitment, retention, and recognition
  
  
• Member research - conduct membership surveys and analyses;
  
  
• Oversee the use of the ComSoc web pages for marketing purposes, including links to other organizations or patrons which may benefit ComSoc;
  
  
• Exhibit participation at conferences and trade shows
  
  
• Local chapter receptions at ICC and Globecom
  
  
• Presentation development

Traditional Product Marketing

• Product pricing
  
  
• Products and services promotions
  
  
• Product development
  
  
• Database research
  
  
• Electronic products and services

IEEE Relationships

• ComSoc representation on IEEE committees
  
  
• Coordination of activities with IEEE Operations Center
  
  
• Handle ComSoc branding, including coordination with IEEE branding initiatives;

How to Make it Happen

• Collect and assess the practicality of marketing proposals.
  
  
• Prepare short business plan for each marketing proposal.
  
  
• To facilitate follow-through, the Director or a member of his/her Board will assume leadership for specific projects.
  
  
• Whenever possible, target dates will be set, and the responsible individual will prepare periodic ‘update reports’ to the Vice President and Director (if appropriate). As needed, progress will be reported at BoG or OpCom meetings. (Reports will be submitted to the Vice President prior to these meetings.) When necessary, the Vice President shall ask the Director or member of his/her Board to provide informal input to the Management Retreat.
  
  
• To successfully fulfill its goals, the Board must work with and keep headquarters staff informed of its activities; particularly, the Marketing Manager. Each report prepared by members for Board of Governors meetings will be copied to headquarters staff.