This section provides information and tools and sets the standards for using the IEEE ComSoc brand, logos, typefaces and other design elements in collateral materials; technical and professional information, resources, services, conferences, and publications that reach professionals, students, prospective members, and organizations.
Logo Usage Rules
The IEEE Communications Society logo must be used along with and positioned on the right side of the IEEE logo. The only exception is the IEEE Communications Society's official website, where the IEEE Communications Society logo is positioned in the upper left corner of the page.
Our brand color palette composed of a combination of the Primary IEEE Blue (Pantone 3015C), black, white and Pantone 3135C Blue from IEEE's extended color palette. Other colors from the IEEE Extended Color Palette are allowed for IEEE Communications Society's sub-brands as accent colors. Blue is often associated with stability, trust, knowledge, power and integrity, and has an important role in representing IEEE and IEEE Communications Society brands.
Consistent use of these colors will contribute to the harmonious look and feel of the IEEE Communications Society brand across all relevant media platforms and add to the brand equity.
Typography can work together with other design elements to make communications more readable, consistent, and visually appealing. IEEE typefaces have been chosen with these purposes in mind, and because of their adaptability to a range of materials. Formata is the approved primary sans serif typeface and should be used predominantly on all print materials.
To complement the Formata font family and, for instance, when a more classic look and feel is required, Adobe Caslon Pro has been designated as IEEE’s primary serif typeface. Adobe Caslon Pro is to be used sparingly, only for headlines or titles, and not for large areas of body copy. The predominant typeface should always be Formata.