The IEEE Communications Society promotes the advancement of science, technology and applications in communications and related disciplines. It fosters presentation and exchange of information among its members and the technical community throughout the world. The Society maintains the highest standard of professionalism and technical competency.
What is Brand?
A brand is a collection of symbols, experiences, and associations that shape how others perceive a product, service, or company. A logo alone, for example, is not a brand but simply a component of a brand. Similarly, Web sites, social media accounts, mobile applications, brochures, events, and even people can also be representatives of a brand.
A strong brand is usually synonymous with trust in the hearts and minds of an organization's public. This trust can be built over time through careful positioning of the brand at every touch point, or it can be tarnished in an instant when an organization fails to deliver on the expectations of its audiences. This brand trust can be reinforced through stronger alignment of messaging and visual representation.
IEEE Communications Society is a part of IEEE family of brands with its focus on communications technology and communications engineering community.
IEEE Communications Society follows the IEEE Brand Identity Guidelines.
IEEE Communications Society logo
IEEE Communications Society Logo must be used along and positioned on the right side from the IEEE logo. The only exception is IEEE Communications Society's official website where logo is positioned in the left upper corner of the page.
Our brand color palette comprised of combination of the Primary IEEE Blue (Pantone 3015C), black, white and Pantone 3135C Blue from IEEE's extended color palette. Other colors from IEEE Extended Color Palette are allowed for Communication Society's sub-brands as accent colors. Blue color is often associated with stability, trust, knowledge, power and integrity and has an important role in representing IEEE and IEEE Communications Society Brands.
Consistent use of these colors will contribute to the harmonious look-and-feel of the IEEE Communications Society brand across all relevant media platforms and add to the brand equity.
Typography can work together with other design elements to make communications more readable, consistent, and visually appealing. IEEE typefaces have been chosen with these purposes in mind and because of their adaptability to a range of materials. Formata is the approved primary sans serif typeface and should be used predominantly on all print applications.
To complement the Formata font family and for instances when a more classic look-and-feel is required, Adobe Caslon Pro has been designated as IEEE’s primary serif typeface. Adobe Caslon Pro is to be used sparingly, only for headlines or titles, and not for large areas of body copy. The predominant typeface should always be Formata.
IEEE Communications Society Products and Services
All of IEEE and IEEE Communications Society's sub-brands follow IEEE Brand Identity Guidelines along with their unique logos provided below.
- Product logos
- Conferences and Event logos