Bruce R. Elbert is president of Application Technology Strategy, L.L.C., a satellite technology consulting firm in Austin, Texas and Adjunct Professor (ret), College of Engineering, University of Wisconsin, Madison. Elbert is a recognized radio engineer and satellite communications expert, and has been involved in the satellite and telecommunications industries for more than 40 years. His consulting practice has assisted major organizations in the selection of the best space and ground resources, and the optimization of elements of the system at the user and provider ends. During his 25 years with Hughes Electronics (in divisions now part of Boeing Satellite Systems, Intelsat and DIRECTV), Elbert directed communications engineering of several major satellite projects, including Palapa A, Indonesia's original satellite system; the Galaxy follow-on system; direct-to-home-satellite broadcasting satellites at Ku and Ka bands, and the development of the first GEO mobile satellite system capable of serving handheld user terminals. Elbert also worked as a communications engineer for the INTELSAT system, contributing to the early development of Ka-band satellite-switched multi-beam systems and mobile satellite service to ships and aircraft. He was a radio officer in the U.S. Army and taught microwave and VHF radio at the Signal School. He has written eight books on telecommunications and IT.
BEE, MSEE, MBA, President
Application Technology Strategy, LLC