This section provides an overview about the IEEE ComSoc brand.
The IEEE Communications Society promotes the advancement of science, technology and applications in communications and related disciplines. It fosters presentation and exchange of information among its members and the technical community throughout the world. The Society maintains the highest standard of professionalism and technical competency.
What is Brand?
A brand is a collection of symbols, experiences, and associations that shape how others perceive a product, service, or company. A logo alone, for example, is not a brand but simply a component of a brand. Similarly, Web sites, social media accounts, mobile applications, brochures, events, and even people can also be representatives of a brand.
A strong brand is usually synonymous with trust in the hearts and minds of an organization's public. This trust can be built over time through careful positioning of the brand at every touch point, or it can be tarnished in an instant when an organization fails to deliver on the expectations of its audiences. This brand trust can be reinforced through stronger alignment of messaging and visual representation.
IEEE Communications Society is a part of IEEE family of brands with its focus on communications technology and communications engineering community.
IEEE Communications Society follows the IEEE Brand Identity Guidelines.